Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. But nothing can replace the expertise and knowledge of an experienced agent
Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone
Whether you're a team leader or a top producing agent, the way you sustain your energy is vital to your success. It's essential to define your priorities, find your balance and avoid spreading yourself too thin
As a real estate agent, you've likely had clients question your value, with many thinking they can handle the complexities of buying and selling on their own. Here are a few ways to illustrate just how much you bring to the table
Opinion
Despite the daily onslaught of market disruptors seeking to remove Realtors from the equation, there will always be a need for the personal touch in walking clients through the sale or purchase of their most important asset
By focusing on these 10 simple areas, agents will up their level of service to compete with even the biggest of franchises
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
Opinion
Brokers need to focus more on providing excellent value and service to both consumers and agents to survive
Everyone hits a slump at some point in their career. Here are 5 approaches to get you out of it
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents
Opinion
Rather than falling into the trap of getting stuck on unnecessary distractions, put your energy into these facets of your business instead
Opinion
You are worth your commission, and be sure to continue striving to be more and more deserving of every dollar you receive