As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
Opinion
Brokers need to focus more on providing excellent value and service to both consumers and agents to survive
Everyone hits a slump at some point in their career. Here are 5 approaches to get you out of it
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents
Opinion
Rather than falling into the trap of getting stuck on unnecessary distractions, put your energy into these facets of your business instead
Opinion
You are worth your commission, and be sure to continue striving to be more and more deserving of every dollar you receive
Voice command, stunning visuals, virtual interaction, a new take on video marketing and a strong emphasis on value proposition top the list
Opinion
How to T.A.P. into your value and show clients you're worth it
Simply handing agents leads won't sustain success
Consider every encounter an opportunity to grow your newsletter following, and never be afraid to take advantage of it
For starters, know your purpose and don't put too much weight on tech
An agent's guide to posting in 2016
And the resources that will help you complete the task