3 real estate leaders share how to hit the bullseye on your rebrand
Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage
by Marian McPherson Sep 29
California's Red Oak Realty goes green
The company is now buying carbon offsets and will help clients do the same, and it has achieved official green certification for its facilities
by Jim Dalrymple II Aug 18
Lazy homesellers are skipping repairs and cashing out — for now
Thanks to high demand and low supply, sellers don't have to do much to their homes to attract buyers — and often don't. But that could change, real estate agents told Inman
by Libertina Brandt Aug 5
10 tactics for working with low inventory
At Inman Connect Now, San Francisco Bay Area agents offered advice for managing buyer and seller expectations, maximizing sale prices and getting more listings
by Andrea V. Brambila Apr 21
California's Red Oak Realty launches home improvement service
Enhance will do up to $40,000 worth of staging and repairs to a home before it hits the market. Sellers don't pay for the work until the sale closes
by Jim Dalrymple II Feb 18
How indie brokerages can thrive in 2021
To thrive in the new year, indies must be ready to quickly shift to their clients' new needs and get ready to network with agents across the country and the globe
by Lillian Dickerson Dec 17
3 agents raise $48K for children without computers, Wi-Fi
Red Oak Realty agents April Howell Young, Negar Souza, and Rose Heffelfinger raised $48K to provide technology for children in three school districts
by Marian McPherson Nov 16
How indie brokerages continue to thrive in an era of big real estate
Indie brokers say working at smaller firms has given them a unique set of benefits they wouldn't have at a mega-brand
by Jim Dalrymple II Nov 9
Inman Handbook: Effective marketing in changing times
The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate professionals
by Jim Dalrymple II Sep 8
Top indie brokers share how they've navigated 2020's unrest
Independent brokerage owners Thad Wong, Vanessa Bergmark and Kofi Nartey share how three months of social distancing made them and their businesses better
by Marian McPherson Jun 2
The 'coronavirus clause' is now a thing
Red Oak Realty had to create a special contingency for a Bay Area property because the seller is trapped in the Wuhan Province, ground zero of coronavirus
by Patrick Kearns Feb 24
California's top female real estate brokers on rising to leadership
Here's some sage advice for brokers and agents from C.A.R.'s WomanUP! conference
by Bernice Ross Nov 8
Red Oak is now the largest indie brokerage in California's East Bay
In an era of tech disruption, Red Oak Realty is acquiring fellow indie brokerage Marvin Gardens Real Estate to compete with Compass and other well-funded rivals
by Jim Dalrymple II Aug 6
Red Oak Realty reveals new website, platform redesign
The changes come as more indie brokerages are investing heavily in technology
by Jim Dalrymple II Apr 9
WATCH: The true cost of opening a brokerage
How do you know if it makes sense to open a new office? Look at the numbers
by Inman Mar 26