A picture of an old creepy house with a red sky and storms in the background to represent Stranger Things marketing lessons for staying visible in an Upside Down market.
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
by Jessi Healey Dec 8
real estate podcasts
Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026
by Jimmy Burgess Dec 7
Kris Lindahl
On this episode, the 3-time bestselling author and CEO shares his inspiring journey from early life trauma to becoming a teacher to building a brokerage with billions in sales
AI fakes could erode trust
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
by Jessi Healey Nov 3
How agents like Ryan Serhant build businesses on social media
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
by Lillian Dickerson Oct 14
A woman standing in front of a wall of tv screens to illustrate how to multiply your output when you learn how to repurpose real estate content with AI.
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
by Josh Ries Sep 23
How a seasoned real estate broker leaned into TikTok — and scored a client a week
‘Others are all doing the same thing, so I’m doing something different,' said Babs De Lay, a top Utah broker who recently grew a large following on social media
by Taylor Anderson Aug 8
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20
Trending: TikTok sales, Meta fails and what actually works
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
by Jessi Healey Jun 22
Real estate marketing 2.0 seeks to double down on attention economy
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
by Lillian Dickerson May 22
The scroll-to-sold TikTok strategy to yield 10 closings in 120 days
Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly
by Jimmy Burgess May 18