Zillow Showcase listings get marketing bump with analytics
The insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention
by Craig C. Rowe Apr 17
CoStar-owned UK portal accused of making 'misleading' traffic claims
CoStar-owned UK portal OnTheMarket is facing criticism for its paid traffic strategy, which put it ahead of competitor Zoopla in September
by Marian McPherson Nov 25
Former Realtor.com editor declares innocence in new filing
The editor at the center of the theft of trade secrets lawsuit between portal rivals Move and CoStar Group filed a 36-page statement in support of CoStar's expedited discovery request
by Marian McPherson Jul 29
WATCH: Andy Florance takes aim at 'Ziltorfin' business tactics
CoStar Group founder and CEO Andy Florance called Zillow, Realtor.com and Redfin pushback against Homes.com traffic numbers 'bait and switch' business tactics
by Christy Murdock Feb 20
Homes.com earns top 100 finish on global SEO ranking list
German search engine optimization (SEO) platform SISTRIX ranked portal Homes.com No. 43 on a list of fastest-growing domains in the US
by Marian McPherson Feb 2
Realtor.com CEO 'loves' heated competition with Homes.com
Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers
by Marian McPherson Jan 25
Traffic data is the weapon of choice as portal wars heat up ahead of Q3
Ahead of Q3 earnings, Inman took a dive into the top 5 real estate portals' traffic data. Zillow still leads the pack, but stiff competition has emerged from old — and new — industry entrants
by Marian McPherson Oct 24
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Your like don't cost a thing: 6 ways to boost organic traffic
Create a strong online presence, and convert more clients
Zillow snags more internet market share than ever
But Realtor.com continues to capture more visitors than Trulia
by Caroline Feeney May 19
Real estate site traffic trending upward with Zillow.com holding sizable lead
With Zillow.com and Trulia.com under its wing, the Zillow Group network made the top 50 list for its 80 million combined unique visitors
by Caroline Feeney Apr 21
Brokers, MLSs have last word on use of listing data
'Paper brokerages' flying under the radar
by Andrea V. Brambila Sep 19
Experian data doesn't include traffic from mobile apps
by Inman Mar 4