7 critical activities for effectively working with buyers in 2025
Those who understand the requirements of today's market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes
by Carl Medford Jun 5
10 conversion scripts for winning buyers over this spring
Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does
by Annette DeCicco May 7
The 12-point open house checklist every real estate agent needs
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results
by Darryl Davis Nov 5
12 key steps for creating confident and effective buyer consultations
With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent
by Carl Medford Sep 24
5 steps to crafting a winning buyer presentation
Better communication and better expectation-setting: that's what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes
by Joseph Santini Sep 24
Properly position homebuyers with this winning 5-part offer strategy
Jimmy Burgess and Andrew Undem share strategies for writing a compelling offer on behalf of buyers, closing more deals and building lifelong client relationships
by Jimmy Burgess Sep 6
A 5-step plan to reduce homebuyer stress and sell more houses now
Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust
by Jimmy Burgess Aug 30
What homebuyers can expect now: Mandatory consults, exclusive reps
As real estate's new reality takes shape, buyer agents are exploring new ways to streamline processes and communicate effectively with clients, The Medford Team CEO Carl Medford writes
by Carl Medford Aug 27
The unmatched value of buyer agents in today’s market
Continue to raise the bar on client service, writes Huntington & Ellis CEO Craig Tann, and show clients why having a buyer’s agent isn't just a good idea — it's a necessity
by Craig Tann Aug 20
Why a buyer agreement alone won’t get you paid
With a comprehensive compensation plan in hand, Cassie Walker Johnson writes, you'll comply with the new buyer representation regulations and ensure you close with a check in hand
12 factors that convince a buyer to pay a full-service commission
Expressing your value to clients begins with knowing yourself, writes mega-team leader Carl Medford. You cannot articulate what you have never taken the time to determine on your own
by Carl Medford Apr 30
4 common buyer objections and how to resolve them
When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward
by Luke Babich Feb 19
3 reasons you should be using a buyer agreement now
According to broker Joseph Santini, buyer agreements are good for buyers and good for buyer agents. Learn more about these valuable tools and how to get them signed
by Joseph Santini Dec 14
How to answer the top 4 questions buyers are asking right now
Your clients will always surprise you with questions that you may not know the answer to, but it is our duty to be educated, knowledgeable, and a source of information and value to our clients
by Amie Quirarte Jan 28
How to nurture pessimistic buyers to the closing table
Opinion
Even if they're discouraged, you can help your potential homebuyers manage their expectations and reboot their home search
by Santiago Arana Jul 26