Yet another report says the real estate market is sputtering
Redfin reported that both buyers and sellers are in retreat, active and new listings fell in November, and, ultimately, 2025 will be comparable to the slowest year for real estate in decades
by Jim Dalrymple II Dec 22
Google for real estate
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
by Christy Murdock Dec 22
Prompts, portals and policy moves: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 19
Google real estate search
Opinion
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply
by Molly McKinley Dec 19
Google recommendations and reviews
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
by Jimmy Burgess Dec 19
Interview with Unlisted founder Katie Hill
Analysts are beginning to believe the inventory solution won't come anytime soon. One proptech founder thinks it's as easy as matching willing buyers with homes not on the market. Is she right?
by Craig C. Rowe Dec 18
Seasonal cooling sweeps market as buyers grapple with affordability
Despite an unusually active fall market this year, the housing market has finally settled into a slower pace for winter and returned to seasonal norms
by Lillian Dickerson Dec 18
lead gen unicorn
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
by Josh Ries Dec 17
NAR CEO Nykia Wright
In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil
by Taylor Anderson Dec 17
Andrew Flachner, Anthony Sosso
On this episode, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of AI and break down what the future will look like for real estate
The Midwest is best? Why buyers flocked to the Heartland in 2025
The most popular market of 2025, according to Zillow's rankings, is solidly Midwestern, reflecting American homeowners' desire for affordability and a relaxed lifestyle
by Lillian Dickerson Dec 16
digital transformation
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
by Lauren Henss Dec 15
Analyst: Portals like Zillow face 'long-term risk' from Google real estate experiment
Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals
by Marian McPherson Dec 15
Zillow stalemate with Chicago's MLS looks like it's coming to a head
In a weekend email to its members, Chicago’s MRED MLS warned that Zillow had been contacting subscribers to say there may be ‘disruptions’ starting in the new year
by Taylor Anderson Dec 15
Scott Poe
After several careers, Scott Poe has built a 50-agent brokerage, partnered with Zillow and Realtor.com, launched a mortgage company and architected a system designed to scale