Firm has 3,000 broker clients, including Howard Hanna Real Estate and Coldwell Banker United, Realtors
Pay-per-click ads and effective landing pages are just the beginning
Zurple offers lead generation and management platform
Follow-up is an acquired trait -- here's how to acquire it
Conversations by Zurple can take leads directly from Zillow, Trulia
One mistake could cost you their business
Like Apple, Zillow is out to serve as an 'enabler' of technical advancement
More than a dozen software providers now integrated through 'Zillow Tech Connect'