Casper co-founder pays $500K over asking for Brooklyn townhouse
Mattress company co-founder Luke Sherwin and his wife, celebrated chef Clare De Boer, paid $5.25M in cash for the home in Brooklyn's family-friendly Park Slope neighborhood
Why baby boomers have such a huge influence on real estate trends
While one subset of baby boomers is flocking to the rental market, another is hesitant to sell
by Libertina Brandt Jul 14
‘What am I supposed to do?’: As US ages in place, report hits a nerve
A New York Times story on baby boomers not selling their homes sparked an inter-generational dispute online, complete with accusations and existential dread
by Daniel Houston Jul 12
Young adults put pandemic savings toward down payments
Zillow survey finds that half of millennials and Gen Zers plan to use money saved on transportation, child care and dining out to buy a home
Millennials, baby boomers upbeat about current housing market
A large majority of Americans think now is a good time to buy and sell, though only a minority think the market will stay strong for another year
by Jim Dalrymple II Jun 23
Here’s how this agent generated $108K on TikTok in 2021 (so far)
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
by Jimmy Burgess Jun 4
Most pandemic homebuyers remained in the same state: Knock
Nearly three-quarters of pandemic homebuyers moved to a new area, and most were millennials or Gen Z-ers, according to a recent study by Knock
App-based brokerage Torii closes on more funding, launches LA operations
Most Torii agents are salaried employees with benefits and full marketing support. The company is focused on becoming a single provider for all homebuyer needs
by Craig C. Rowe May 18
America's hottest neighborhoods: North Winton Village in Rochester, New York
The older neighborhood has long been a more affordable alternative to other trendier parts of the city, but that may soon change as home prices and rents are rising
by Lillian Dickerson May 10
Housing market insanity leaves homeownership rate unchanged
However, the homeownership rate for Black Americans is up year over year in the first quarter of 2021
by Kelsey Ramírez Apr 27
Don’t miss out! 4 simple ways to generate leads on your website
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
by Kate Hulbert Apr 21
Millennials are refinancing their homes at record pace
Younger millennials entered the housing market for the first time as older millennials drove refinances
by Kelsey Ramírez Apr 12
America's hottest neighborhoods: North Hills in Raleigh, North Carolina
A $1B Innovation District, a plethora of amenities and a new city plan have pushed Raleigh's North Hills to the top of buyers' lists.
by Marian McPherson Apr 12
How one agent uses TikTok to wrangle some of his youngest clients
A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80% of his business using the youth-oriented app
Eyes on Houston: Why the city is becoming a dream location
As an agent, investor and relocation specialist in Houston, Natasha Carroll knows the city's housing market inside out. Here's her take on why Houston is becoming an ideal destination for many
by Victoria Kennedy Mar 16
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
Century 21 at 50: What’s in store for the brokerage’s golden year
As Century 21 approaches its 50th anniversary this year, the company faces unique challenges when it comes to technology and brand relevance
Study: 44% of millennials would buy a home from photos alone
Clever Real Estate's latest millennial survey revealed just how far the generation is willing to go to become homeowners
by Marian McPherson Feb 23
Beyond the headlines: Sales rise as inventory further wanes
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into February's housing data releases and predicts how the market will fare
by Matthew Gardner Feb 23
More than 7 in 10 sellers say they'd consider an iBuyer: Opendoor
A new report from Opendoor also found that 75% of buyers would consider purchasing a home through an app
by Andrea V. Brambila Feb 17
Nearly 1 in 5 millennials have given up on homeownership
A new report from Apartment List finds that most millennials have no down payment savings and big disparities by race
Helping millennial and Gen Z buyers: What you should know
Younger generations are certainly a new breed of buyers, and as we all know, we have to evolve with the times — and the customer. Find that digital and competitive edge to remain relevant and outshine competitors
Americans accrued $7,512 in additional debt during 2020
Clever Real Estate's latest survey revealed the average American's non-mortgage debt burden increased by $7,512 in 2020 due to booming unemployment
by Marian McPherson Jan 7
The top 10 most and least popular metros for millennial homebuyers
Those born between 1981 and 1996 made up the majority of potential buyers in 43 out of the 50 largest markets
Residents are looking to escape these 10 cities
According to new data from Redfin, residents are eschewing both coastal cities with sky-high prices and locations with few economic opportunities
Here are the gifts NYC developers are dangling to entice condo buyers
From offering major discounts to brand new cars, New York City developers are pulling out all the stops to draw in buyers who have fled the city in recent months
Ariana Grande and agent boyfriend Dalton Gomez are engaged
News that the pop star was dating a Compass agent first broke in March
Streamline new agent engagement with Guru Solutions
Opinion
The butts-in-seat model of building a brokerage may make a lot of money, but it rarely makes top producers. Doing better by your new recruits starts with better onboarding.
by Craig C. Rowe Dec 11
Influencers marketing condos? Some developers are counting on it
Some New York developers are enlisting influencers to help sell units, by having them create content featuring condos to share images on Instagram
7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
How the 'House Then The Car' is changing black homeownership
When he became president of NAREB a year ago, Donnell Williams found that Black millennials with incomes over $100K are not purchasing homes. Here's what he did to shift their perspective on homeownership
by Steve Cook Oct 29