Century 21 is kicking off the year with its first-ever "30 under 30" list, celebrating the next generation of brokerage leaders. The honorees were chosen based on their strong sales productivity, high client satisfaction, consistent community involvement, and robust social media presence.
by Marian McPherson Jan 08
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.
by Bernice Ross Nov 09
Rising inventory and slowing home price growth have made Austin, San Antonio, Tampa, Orlando and Jacksonville some of the best markets for buyers, according to Zillow's latest Market Heat Index.
by Marian McPherson May 15
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all.
by Chris LeBarton Dec 29
Financial site LendingTree's latest consumer survey revealed 35 percent of Americans hope the market will crash in the next 12 months. Why? They believe an economic downturn will lower mortgage rates and home prices.
by Marian McPherson Nov 28
As younger homebuyers revive an age-old fascination with astrology in the aftermath of the pandemic, agents, designers and astrologers told Inman the stars are aligned for a resurgence.
by Lillian Dickerson Sep 22
As economic headwinds push native-born population and household formation growth down, Harvard researchers say immigrants hold the key to the housing market's future.
by Marian McPherson Jul 27
As the summer housing market in Florida heats up, homebuyers and sellers are discovering a tale of two markets that offers opportunities for luxury buyers — and next to nothing for everyone else.
by Marian McPherson Jul 14
Intel takes a look back at the market trends, brokerage strategies, Wall Street happenings and legal controversies that shook the past six months and could well define the remainder of 2023.
by Marian McPherson Jul 05
Zillow's latest housing survey revealed overwhelming support for accessory dwelling units, duplexes, triplexes and other dense-housing complexes as housing costs have doubled from pre-pandemic levels.
by Marian McPherson Jun 01
Five real estate experts explain how rising mortgage rates, inflation and economic uncertainty could impact baby boomers and millennials this spring and how both groups can succeed in the short and long term.
by Marian McPherson Mar 20
Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid.
by Laura Viñalet Mar 17