Marketing

Special Report: How to make the most of open houses

In our latest research, real estate professionals say how they really feel about open houses -- the good, bad and the ugly
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  • More than two thirds of the respondents think open houses are still worthwhile.
  • Nearly 70 percent of respondents have sold a home as a result of a connection made at an open house.
  • Consumers still want their agents to offer open houses.
  • Two thirds of respondents' brokerages offer virtual tours, while a quarter do not.
  • More than two thirds of respondents felt that virtual tours replacing open houses was unlikely.

It's 11 a.m. and brunch is calling your name. But instead of meeting your friends for breakfast tacos, you’ve got to get your game face on -- and it’s not to cheer on your favorite football team. Signs and balloons in hand, you’re out the door for this afternoon’s big hoorah: Open House Sunday. Love them or hate them, to many in the business these regular marketing events are a "necessary evil,” while others put a more positive spin on this opportunity to interact with their community. With so much of the property search being done online, including some excellent virtual tours in real estate, are they really worthwhile in this day and age? Surely people see a property they like online, then if they are serious, make an appointment to go and see it with their agent. Download the report with full findings here Who responded? But in this month’s research conducted between Aug. 1, 2016 through Aug. 8, 2016, Inman’s 923 survey respondents who participated in giving...