Recent Articles by Andrew Flachner

Why 2017 is the year of the real estate broker

Why 2017 is the year of the real estate broker

January is a time for predictions for the year ahead -- and this year, strangely, I’ve noticed a sense of pessimism surrounding the broker-centric model of real estate. To many, it seems as if the end of brokers is near. Yet as I spend time with br...
By Andrew Flachner | Monday, January 16, 2017
Computer Vision How computer vision is reshaping real estate search

How computer vision is reshaping real estate search

Homebuyers don’t measure “home” in square feet. I learned that during my time as an agent with Keller Williams Realty. Instead, my buyer clients described their home preferences in terms of large backyards, open floor plans and lots of natural ...
By Andrew Flachner | Tuesday, March 15, 2016
How I learned to stop worrying and love low-inventory markets

How I learned to stop worrying and love low-inventory markets

If you're a broker or an agent in any booming metropolitan area, you've heard the excuse over and over again, "It's a low inventory market." Granted a low inventory market typically indicates a seller's market, which means sharply rising prices, a to...
By Andrew Flachner | Wednesday, October 7, 2015
Inman News Offer Gen Infographic Infographic: 3 reasons your offer-gen strategy is broken

Infographic: 3 reasons your offer-gen strategy is broken

Here are three reasons your offer-gen strategy is broken and some suggestions on how to fix it. First, it's a no-brainer that people are looking for homes online when 9 out of 10 buyers are using the Internet for their home search and 43 percent foun...
By Andrew Flachner | Monday, May 11, 2015
Free yourself from lead gen by focusing on ‘offer generation’

Free yourself from lead gen by focusing on ‘offer generation’

Last year, in a given month, close to 100 million unique users visited the top three national portals (as reported by Inman). This is the massive number of consumers eligible to become online leads every month -- and yet, what was the number of homes...
By Andrew Flachner | Tuesday, April 21, 2015
6 ways real estate brokers can recruit like a tech startup

6 ways real estate brokers can recruit like a tech startup

As a real-estate-agent-turned-tech-entrepreneur, I’ve noticed some surprising parallels between recruiting software engineers and attracting real estate agents -- both equally crowded and competitive industries. It all comes down to what Seth Godin...
By Andrew Flachner | Sunday, April 5, 2015
6 ways real estate brokers can recruit like a tech startup

6 ways real estate brokers can recruit like a tech startup

As a real-estate-agent-turned-tech-entrepreneur, I’ve noticed some surprising parallels between recruiting software engineers and attracting real estate agents -- both equally crowded and competitive industries. It all comes down to what Seth Godin...
By Andrew Flachner | Thursday, March 19, 2015
Debunking 6 myths about IDX

Debunking 6 myths about IDX

The ubiquity of embedded IDX (Internet data exchange) widgets is something that can't be ignored. The traditional agent website and its visitor search experience are almost always tied to some type of embedded IDX widget, which has been the industry'...
By Andrew Flachner | Monday, February 23, 2015
Industry insiders predict 2015’s top 3 buyer trends

Industry insiders predict 2015’s top 3 buyer trends

We've polled industry insiders along with some RealScout's top-producing customers to learn what's on their mind as we launch into 2015. The agents we spoke with are focused on three top buyer trends in the new year: millennials, international buyers...
By Andrew Flachner | Monday, January 19, 2015
5 answers to critical homebuyer questions that prove you’re a rock-star agent

5 answers to critical homebuyer questions that prove you’re a rock-star agent

Today's homebuyers are armed with data and have the national search portals always just a tap away on their smartphone. They expect their agents to be local experts, to be tech savvy, to excel at contracts and negotiation and also to deliver the cust...
By Andrew Flachner | Sunday, January 4, 2015
7 Gadgets Every Real Estate Agent is Eyeing for the Holidays 7 gadgets every agent’s been eyeing for the holidays

7 gadgets every agent’s been eyeing for the holidays

Whether you're searching for a last-minute holiday gift for the real estate agent in your life or you're just eager to learn more about the gadgets that are making waves in the real estate industry, we've come up with a list of real estate gadgets th...
By Andrew Flachner | Wednesday, December 24, 2014
7 Gadgets Every Real Estate Agent is Eyeing for the Holidays 7 gadgets on every agent's holiday gift list

7 gadgets on every agent's holiday gift list

Whether you're searching for a last-minute holiday gift for the real estate agent in your life or you're just eager to learn more about the gadgets that are making waves in the real estate industry, we've come up with a list of real estate gadgets th...
By Andrew Flachner | Wednesday, December 24, 2014
Haven’t sent your holiday cards yet? Here are 5 tech-savvy solutions

Haven’t sent your holiday cards yet? Here are 5 tech-savvy solutions

With Christmas just one day from now, there's no better time to boost your visibility with clients and vendors. (Actually, there was a better time; it was several weeks ago, but we won't hold it against you!) ......
By Andrew Flachner | Wednesday, December 24, 2014
Forgot your holiday cards? 5 tech-savvy solutions

Forgot your holiday cards? 5 tech-savvy solutions

With Christmas right around the corner – literally just one day from now – there's no better time than right now to start thinking about boosting your visibility with clients and vendors. Actually, there was a better time; it was several weeks ag...
By Andrew Flachner | Wednesday, December 24, 2014
5 answers to critical homebuyer questions that prove you’re a rock-star agent

5 answers to critical homebuyer questions that prove you’re a rock-star agent

Today's homebuyers are armed with data and have the national search portals always just a tap away on their smartphone. They expect their agents to be local experts, to be tech savvy, to excel at contracts and negotiation and also to deliver the cust...
By Andrew Flachner | Wednesday, December 10, 2014
5 questions that rock star agents can always answer

5 questions that rock star agents can always answer

Today's homebuyers are armed with data and have the national search portals always just a tap away on their smartphone. They expect their agents to be local experts, to be tech savvy, to excel at contracts and negotiation and also to deliver the cust...
By Andrew Flachner | Wednesday, December 10, 2014
Client gestures that stand out from the typical offerings

Client gestures that stand out from the typical offerings

In 2013, repeat clients accounted for more than 20 percent of real estate agents' business. It's data like this that reminds us just how important it is for real estate professionals to build and nurture relationships with all of their clients ......
By Andrew Flachner | Wednesday, December 3, 2014
5 simple gestures to show clients you’re grateful for their business

5 simple gestures to show clients you’re grateful for their business

In 2013, repeat clients accounted for more than 20 percent of real estate agents' business. It's data like this that reminds us just how important it is for real estate professionals to build and nurture relationships with all of their clients ......
By Andrew Flachner | Wednesday, December 3, 2014