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4 tips for preserving company culture in times of rapid growth

Remember why you founded your business
  • Making your company culture a priority is fundamental to sustainable business growth.
  • Your mission and values must be clearly defined, agreed upon and communicated throughout every level of your organization and every phase of growth to preserve company culture.
  • Taking the time to hire for cultural fit -- even when positions need to be filled quickly -- will save you in the long run.

Growing pains are a bitter-sweet reality that every successful business faces. Specifically, growth presents challenges and opportunities for organizations in the area of company culture. I can tell you firsthand that it’s easy to get swept up in the excitement of expansion and lose sight of why your business was founded in the first place. Your unique company culture is likely one of the main reasons you’re experiencing growth -- so it’s imperative to maintain your vision and mission as you expand. A recent study from Duke University's Fuqua School of Business revealed that the majority of executives say corporate culture drives profitability and that an effective corporate culture is essential for a company to thrive in the modern business world. So how do you stay true to your core mission during times of extreme expansion? How do you ensure the corporate culture you’ve worked so hard to build extends to new locations and is communicated to new employees? Like a...