BrokerageTechnology

55places.com bridges online search and brokerage services

The website offers listings, amenities and floor plans while connecting users with handpicked real estate agents
  • Founded in 2007, 55places.com currently houses around 1,600 active adult community listings across the nation and captures about 25,000 unique visitors daily.
  • The company also offers an agent referral program and continues serving consumers past the search stage by operating as a brokerage (55 Places, LLC).
  • Active adult community buyers should be treated as a different kind of lead. Agents who serve this niche market must have patience, deep knowledge of the communities and the ability to sell "lifestyle."

His laptop may have been held together with duct tape, but Bill Ness had an idea that was perfectly intact. In 2007, Ness' experience in active adult community real estate sales and an entrepreneurial spirit culminated to fill a void he saw in the Illinois market -- a central resource for people to discover and weigh the nation's 55-plus communities by location. As his brainchild 55places.com reaches nearly a decade of existence, it remains rooted in Chicagoland but has achieved national reach. The site currently houses around 1,600 active adult community listings across the nation searchable online and captures about 25,000 unique visitors daily. Individuals who come to the site are generally reaching or at the retirement stage, still 100-percent independent and looking to explore their next step (perhaps a lifestyle change). On desktop or mobile, users can easily select their state of choice with a drop-down menu or by hovering over a map. In the site's early stag...