Realtor membership: What true loyalty demands

Nothing creates a strong organization like loyal members
  • A number of current Realtors would choose to opt out of membership if they could and still function in the real estate business.
  • Trade association strength should be measured by member loyalty to the mission of the organization rather than simple membership numbers or revenue.
  • Loyalty cannot be mandated. It's a choice that can only be earned through a value proposition that aligns with its members' business needs.

Last week, I provided thoughts on why some Realtors believe that their dues are in essence a forced “tax” on real estate professionals either because their MLS requires Realtor membership or because their broker requires it as a result of the National Association of Realtor’s broker-centric dues billing policy.