I’ve been trying to write this for some time, but it’s difficult to put a positive spin on it. I’ve put it back on the shelf a half dozen times, but after having a chat with Brad Inman in Seattle this week, I thought: “This is Inman. Just let it rip.” So, here goes: The real estate industry has a perpetual ritual. It’s titled “raise the bar.” After a decade of observing it, I wonder whether it's a choreographed song and dance rather than a call to action. The lyrics come from rote memory: “More education! More training! Higher barriers! It’s too easy to sell real estate!” Self-flagellation follows: “There are too many bad agents. It’s our fault. It’s our brokers’, our licensing boards’, our associations’ fault. Mea culpa, mea culpa, mea maxima culpa.” Feeling relieved to have aired our indignation, we return to the status quo until next year’s performance. Paved with good intentions To be fair, expressing our desire to better o...
- "Raise the bar" is more bullhorn than boots.
- Incremental change is insufficient.
- International regulation should focus our industry on prompt action.
The real estate event of the summer
Connect with other top producing agents at Connect SF, Aug 7-11, 2017