Technology

3 major technologies driving real estate innovation today

Use all this tech to your advantage
  • Renters respond to listings the day they are posted online, so real estate agents need to use technology to stay vigilant if they want to win new clients.
  • Now a requirement, leveraging new apps and software will allow real estate agents to successfully grow their leads in a fast-changing marketplace.
  • Real estate agents can gain a competitive edge by using inbound marketing tactics, such as blogging, to provide potential clients with huge value.

Housing markets are heating back up with new home sales reaching their highest level since the financial crisis and market crash of 2008. Trulia’s Housing Economist, Ralph McLaughlin, determined the hot 2016 markets to watch accounting for key factors such as: affordability, job growth and vacancy rates. The the top five include: Grand Rapids-Wyoming, Michigan; Charleston, South Carolina; Austin, Texas; Baton Rouge, Louisiana; and San Antonio, Texas. Here in Boston, a new apartment building or renovation is under construction every few blocks. Although Boston didn’t quite crack the top 5 active real estate markets, it is a technology market to keep your eyes on. Boston and neighboring Cambridge have more software developers per capita and more research and development investments, in part due to their top 10 technology firms, than anywhere in the world. It’s no secret that technological advancements are steadily seeping into the roots of the housing market and will assu...