Brokerage

Should in-house agents compete? This indie broker says ‘no’

How The Holden Agency views real estate teamwork
  • Like real estate agents, baseball players are independent contractors, and the industry could learn from the sport's "if you help me, we all win" work ethic.
  • As a brokerage, hosting events without an underlying sales pitch for prominent people in the community can build trust and brand recognition.
  • Consumers aren't necessarily swayed by an agent's sales numbers, so it can be beneficial to take a more humble marketing approach.

What makes independent brokerage The Holden Agency, with four satellite offices across Ohio, different from a real estate franchise in the same state? The absence of internal competition. Jerry Holden According to Jerry Holden, the agency’s broker-owner, his team of nearly two dozen agents (who cover all 88 counties of Ohio) work as an actual team. No member rivals another, contrary to franchise fashion. He gives the example of two or three different Keller Williams offices in one city, all owned independently and jockeying for clients in the same market. It happens with all the franchises, Holden said. "And that’s what I don’t want,” he added. “I want one team, one state, one business model. On numerous transactions, agents will work with another agent to better take care of the customer. “And pretty much all the agents can work anywhere in the state of Ohio.” Stealing values from baseball After nine years at Haring Realty in Mansfield, Ohio, i...