• Software tightly connects online lead gen with customer relationship management.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Chime is lead cultivation and customer relationship management (CRM) software for real estate agents.

Platform(s): Web-based; mobile-first
Ideal for: Larger teams and offices

Top selling points

  • User experience
  • Marketing integration with lead management
  • Broad online advertising & outreach

Top concerns

  • It’s a big system; would replace multiple in-house software packages

What you should know

Chime is a powerful marketing and sales solution for the modern, web-savvy real estate team.

It relies heavily on carefully-placed, geo-centric Facebook and online portal advertising to ignite interest in an agent’s services.


Forms “for more information” glean and populate into those forms prospects’ personal information from their online profile, making the decision to “submit” easier and thus, quickly increasing the depth of your prospect farm.

Typically, this increases the number of leads generated by these ads.

Converted prospects once part of the system are then actively monitored by Chime.

System-wide, the software leaves few decisions to the user, alerting them to when its best to follow-up and how to reach out.

Chime watches prospects probe your website, recording properties viewed and for how long.


Each database record is then given a lead value score presented in a clean, “lead card” that summarizes a person’s value to your sales pipeline. Chime will happily tell you when a person isn’t worth the time.

Leads can be pulled in from Zillow accounts and agent websites. They can also be manually populated.

Chime does more than follow your leads around the web; it also builds agent websites, executes drip campaigns, and generates a plethora of concise reports on agent and team activity, sales closed, completed tasks and emails sent.

There is a good deal of automation going on in Chime, all to the benefit of the user.

The software leaves few decisions to the user.

Action plans, for example, are system-generated lists of next steps after each interaction with a prospect. They can be customized and saved, too.

There’s also a news-feed view of all prospect activity, consisting of things like last contact and properties viewed.

Chime is without doubt one of the better marketing-integrated CRMs I’ve come across.

Despite only being around since its launch at Inman Connect San Francisco, it’s already an eager competitor to Pipeline ROI and Top Producer.

It’s my opinion, it has a superior user experience to the other two every-day-log-in business management systems.


Chime has scaled quickly, so it’s not as time-proven as its brethren. Yet.

Lastly, Chime was built mobile-first, meaning its ready to roll from desktop monitor to meeting to showing and home again.

Mobile users will enjoy the prospect activity alerts, super-clean, tap-friendly interface, and the team and customer chat features.

They’ll also enjoy the price: $199/month for teams of five or fewer.

Have a technology product you would like to discuss? Email Craig Rowe

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