A new competitor on the CRM front: Chime

Software uses geo-targeted Facebook and online ads to drive powerful lead cultivation solution
  • Software tightly connects online lead gen with customer relationship management.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Chime is lead cultivation and customer relationship management (CRM) software for real estate agents. Platform(s): Web-based; mobile-first Ideal for: Larger teams and offices Top selling points User experience Marketing integration with lead management Broad online advertising & outreach Top concerns It's a big system; would replace multiple in-house software packages What you should know Chime is a powerful marketing and sales solution for the modern, web-savvy real estate team. It relies heavily on carefully-placed, geo-centric Facebook and online portal advertising to ignite interest in an agent's services. Forms "for more information" glean and populate into those forms prospects' personal information from their online profile, making the decision to "submit" easier and thus, quickly increasing the depth of your prospect farm...