What if real estate agents could quickly show sellers not only how much their home is worth, but also hard numbers on its desirability? That’s the idea with a new comparative market tool (CMA) unveiled by high-tech brokerage Redfin.
- The new tool auto-suggests comparable homes to Redfin agents using the Redfin Estimate algorithm and also lets them choose their own comparables to produce a customized report.
- The rollout of the CMA tool comes after Redfin scrapped a DIY CMA tool it had served up to consumers since 2012.
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