Inman Rating

Is new lender a better way to qualify leads?

  • Agents can benefit by Better's simple, online pre-qualification process.
  • Company recently closed on a $30 million in backing.
  • Has closed more than $500 million in mortgages.
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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. is a web-based mortgage pre-approval and origination resource. Platforms: Browser-based; mobile-optimized Ideal For: Tech-savvy, progressive agents. Independent/boutique firms that work with younger, first-time buyers. Top selling points Fast, simple pre-approval process Easier for clients Can quickly help qualify leads Top concerns Online mortgage processes won't appeal to more traditional buyers or agents. What you should know A good deal of leads are ignored if they aren't pre-qualified for a mortgage. The process to do so has never helped real estate agents much, either. Consumers today are increasingly wary of entering a bank to hand over private information in order to be judged by a stranger in a bad suit. That process is even more cumbersome if its only purpose is to "qualify" them to see a home. is an es...