Top story of the week:

photo: best pixels /

1. ‘But my Zestimate is higher than that’: 11 ways to resopnd

You’re in the listing presentation, showing your potential clients the comparable listings in their neighborhood and making a recommendation about price, and it comes — the statement you’ve been dreading: “But Zillow‘s Zestimate puts our house at $X higher than that price.”

Clearly these sellers didn’t read the company’s own fine print on its value calculation mechanism — so you can point them to that, or respond as Anne M. Rubin suggested in a session at Century 21’s One21 conference this year:

Also most read:

2. Real estate regulators crack down on individual agent, team branding
3. How a rookie closed over 75 sides in 2016
4. Should you join a real estate team? Dueling perspectives
5. ‘If I cut my commission, will you?’: A sticky proposal
6. Not sure about that marketing agreement? Here’s a guide
7. 6 steps to unleashing your negotiation power in real estate
8. Fair Housing Act covers LGBT people, court rules
9. Real estate industry, the choice is yours: Opportunity or train wreck
10. Coldwell Banker retires Previews International, introduces new luxury brand

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top