Why writing off open houses is a big mistake

Maximum exposure to the marketplace equals maximum sales price
  • A major factor that the open house nay-sayers miss is the ROI on a well-planned and executed open house as compared to other lead generation tools.

The nay-sayers slam the open house as being outdated, a tool that is no longer necessary in today’s tech environment. The truth of the matter is that there are tangible benefits to both the seller and the real estate agent in offering a well-planned and executed open house.