We all know that listings are essential to success. Increasing the number of listings you collect each month allows for more possibilities for your business, and it’s the most direct way to improve your real estate productivity.
The keys to achieving an increase in your listings are improving your branding, productivity and finding a niche. Your goal in the real estate market should always be to gather as many listings as possible all the time. Follow the steps below, and watch your listing base grow.
Branding and niche marketing
Branding yourself is the first step to improving your listings. However, before you start establishing your image and online presence, determine the specific group to which you would like to market.
Do not try to be master of all, try to be master of one.
Having a niche market will allow you to cater everything you do be successful with a specific audience. Make sure that anyone who looks you up can find out exactly who you are and what you do quickly and easily.
Your circle of contacts is the foundation of your business. Do not undervalue or neglect your database because you never know where an unexpected listing might come from.
Touch base with the people you know as often as possible. This doesn’t necessarily require business phone calls every week; casual conversations can lead to important business eventually.
Have lunch or coffee with people, send cards during the holidays, keep up with your sphere, and you will keep yourself on people’s radar so they think of you when new listings open up.
Creating a culture of productivity
Efficiency in your business will increase the number of listings you earn. There is no single act or change that you can make to suddenly get more listings; it takes a gradual improvement of productivity across all aspects of your business.
Realtor Craig Reger took the challenge of achieving 90 listings in 90 days. He compared the experience to running a marathon; you have to pace yourself and gradually improve the number of listings that you get one day at a time.
He suggested making a goal of gaining one listing per day; until you get that listing, everything else gets lowered on the priority list.
Make productivity a competition and challenge your colleagues to see who can get the most new listings in a week. The spirit of competition is always useful to enhance productivity because no one wants to lose!
Productivity means using your time efficiently. Time blocking can be a powerful means of ensuring that you are maximizing the use of your time.
Prioritize the things that you need to get done each day before the day begins, and block a specific amount of time for each.
To increase your listings, block time every single day to call leads and manage appointments. Make sure to script your calls and your meetings as well to ensure efficiency.
Block your day to keep yourself and your business on track to gain as many listings as possible without wasting time.
Leads can come from anywhere. Your job while trying to increase your number of listings is to capitalize on any and every possible lead you can imagine, and be ready to grab those that come unexpectedly.
Know your niche market, and focus on some target areas instead of spreading yourself too thin. It’s also important to know your area really well. Know when new homes are being built, and be on top of it when a new house goes on the market.
Call the neighborhood surrounding current listings as well to see if anything else is open in the area. Even if you have to make 400 calls and only 100 people pick up, that will likely lead to at least three new listings to add to your business. To
Block off some time to call expireds as well. Re-listing homes that didn’t previously sell is an often overlooked way to increase your listings.
Fostering an online presence
LinkedIn, Facebook and other social media sites are the first point of contact for your potential clients. Reviews on sites like Zillow and realtor.com are also important to your image.
Know and always keep in mind that the internet can make or break a business. People will Google Search you, and it’s your responsibility to make sure that they like what they find.
Check, and edit your online presence to ensure that you are presenting yourself exactly as you want to the world. You should constantly be thinking about how to grow your network and contact list to expand the possibilities for new listing leads.
Efficiency is the key to earning 30 listings in 30 days. Manage your time carefully to improve productivity with your business. Don’t try to do everything, just focus on doing a few things well.
Choose a specific niche market, and focus your marketing and branding on catering to their needs, but be constantly on the lookout for leads from anywhere.
Lastly, make sure to capitalize on the advantages of having a positive online presence to increase your sphere and score positive reviews, then watch your listing list grow.
Rick Nayar is the chief inspiration officer with Artesian Title in Orlando, Florida. Follow Artesain title on Facebook or Twitter.