5 social media resolutions every agent should make

Ready to rock social media in 2018? With all of the options you have including which platform to post on and how you should set your ad spend, there’s a lot to consider. But there’s even more opportunity.

Let’s get you set up for social media success with these five easy social media resolutions.

1. Create a consistent brand image tailored to your audience

Everything you post or say on social media is a representation of you. So, start thinking of yourself as a public figure or brand in the way you present yourself online. The type of content you create, share — even how you comment — should be in line with your brand image.

The same goes for your visual aesthetic. Creating consistency in the way your photos and images appear will not only help your current audience recognize you, but engaging visuals will also help you attract more followers.

A great source of inspiration for this is Instagram. Notice how your favorite Instagrammers and top personalities have a visual “style” to their feeds.

When you’re creating your social media brand image, don’t focus solely on yourself. What would your ideal audience find compelling or useful?

Tailor your social media to your audience, and if you come from a place of value, you’ll always have something to post about.

2. Set a social media calendar

The best way to ensure you’re posting is to schedule it! There are several free, easy tools you can use for social media management such as Buffer. You could batch your entire social media for the month, a week at a time or plan a combination of pre-planned and day-of posts.

If you’re just getting started, it might be helpful to theme your days of the week.

Mondays you give a sneak peek to your latest listing. Tuesdays you share what’s important in your local communities, and Wednesdays you go live.

3. Go live!

Speaking of going live, here’s no better way to showcase your personality and capture the attention of your audience than live video.

Live video can be “the main event” or used as teaser promos for the other content and lead strategies you’re implementing. Try hosting an informative live video where you answer an FAQ or interview a fellow industry professional.

If you have a new piece of content on your blog, use live video as a way to draw traffic back to your site.

Get your network interested with, “Hey guys. We’ve all heard the horror stories. Those big mistakes that people make when buying a house. I want to help everyone avoid those! So, I’ve compiled a list of the ‘Top 5 mistakes first-time homebuyers make in Central Florida and how to avoid them.’ The first mistake is…”

Share your first tip, and at the end of your live video, invite them to view the next four tips on your site.

If you’re not comfortable with a selfie live video, go live from behind the camera.

Tour a home or promote an open house, just be sure to keep that camera stabilized. Before you know it, you’ll be leading a weekly series on life and real estate that people can’t wait to tune into.

4. Get innovative with listings

Make those listings pop of the newsfeed with augmented reality or a Matterport 3-D tour. People are looking for immersive experiences. They want to know what it’s truly like to be in a space without physically touring the property.

Matterport has a new feature where it creates a short video promo of your listing.

Because you need to explore the 3-D tour outside of social media, these videos are a great way to attract attention and drive traffic back to your site.

Be sure to include a solid CTA (call to action) once you have your audience’s attention to capture your viewer as a lead.

5. Be genuine

At the end of the day, social media is all about forming relationships and developing connections.

So, stay true to who you are and, in no time, your social media strategy will be opening new doors and possibilities for your business in 2018!

Heather Flack is the director of marketing at ERA Grizzard Real Estate in central Florida. Follow her on Facebook, Twitter or AgentTalk.