September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the traditional marketing playbook still work. Join us all month long.

The National Association of Realtors is adding more languages to its marketing collaboration with Photofy, to help Realtors capture more business outside of the United States, it was announced Thursday.

Vince Malta | Photo credit: NAR

The organization introduced its partnership with Photofy, a content creation app, in January. It allows members to create personalized content and messages from NAR’s “That’s Who We R,” campaign. Members can now share customized content in French, Japanese, Romanian and Portuguese, as well as Spanish and English, languages that were previously available.

“NAR is fortunate to have the scale, resources and member support to back a national advertising campaign that exemplifies who Realtors are and the value they bring to a transaction,” NAR President Vince Malta, said in a statement.

“And as we work to ensure our members can maximize the campaign to make their businesses more successful, we’re excited that Realtors will be able to utilize this new international language feature to share messages with countless potential clients in America and across the globe.”

Through the expanded collaboration, NAR members can now share more than 100 marketing assets in dozens of additional counties. The association has more than 100 partner associations in more in more than 85 countries.

The expansion is part of the NAR Global team’s ongoing effort to create more global business for both foreign and domestic members, according to a spokesperson from NAR. It allows both buyers to maintain international partnerships and expand brand recognition worldwide.

The marketing assets will allow them to build upon the already existing annual rate of 5-10 percent foreign investment in U.S. property, although a spokesperson from NAR did not specify if the timing coincided with increased investment.

Email Patrick Kearns

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription