SquadStack, the parent company of Auctm, has announced in a press release that in conjunction with a rebranding of its highly rated real estate app, it has secured $5 million in funding to fuel product enhancement and hiring.

Previously SquadVoice, Auctm (pronounced: “OCT-mhm”) is influenced by a Latin word for “growth.”

The Series A funding round was led by Chiratae Ventures, with participation from existing investor Blume Ventures, according to the press release.

With offices in New Delhi and San Francisco, SquadStack was previously called SquadRun. The use of “stack” suggests the company will be building more products to integrate with CRM platforms common in real estate, as well as expand its reach into other industries.

The app is designed to better analyze CRM records for lead quality and allow users a data-rich look into how they should best spend time working the market.

In a June 4, 2019 review, SquadVoice was described as a combination of in-app machine learning and a team of nationwide internet service assistants helping agents qualify business prospects.

Using a categorized system of qualifiers, Auctm looks at each CRM contact’s Lead Source (quality), Lead Persona (properties viewed), Lead Outreach (open rates), Lead Activity (current engagement) and Lead Calls (keywords).

Auctm’s statistics help brokers understand sources of revenue, predict coming profitability, and examine in-office productivity at the team and agent level.

As stated in the release, the company continues to aim at streamlining real estate brokerages beyond simple lead ranking by using its tools to speed up business cycles and allowing agents and teams to better understand where to point marketing spends. “Auctm creates a single source of truth for CRM, transaction, marketing, and accounting data in one place combined with rich analytics,” the release said.

“Amidst emergence of businesses trying to replace agents and brokers, we strongly focus on keeping them central to this very important transaction,” Apurv Agrawal, CEO of SquadStack, said in the release.

Agrawal added that part of the goal is to help brokers establish “hyper-efficiency” in their businesses.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

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