Bernice's Stories

If you want to connect with your luxe clientele, connect with their culture first
Sep 5
Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates
Sep 4
To end your 2018 on the right note, there’s no better time than right now to gear up for fall selling season
Aug 20
Oldies but goodies, these 20th century objection handlers still work great today
Aug 13
It's not 2006 again — is it?
Aug 6
Create a list that includes all your clients' questions plus all the steps you take to close your transaction — it will make earning that full commission much easier
Jul 30
Opinion
The complaints by former Owners.com agent Michael Lissack against his employer could lead to costly litigation and disruption across brokerages
Jul 27
Opinion
Stop burning through cash and time, and start enjoying life
Jul 16