How to train your agents for a market shift 
As we've witnessed before, markets can change on a dime. Are you ready for when that happens next? Here's how you can prepare your team — and yourself — for a shift, and how to keep your business nimble
by Mauricio Umansky Dec 23
gift from santa
From buyers who tell the truth to agents who actually pick up the phone and sellers who understand the Zestimate is bunk, here's what Realtors would really love to see under the tree
by Carl Medford Dec 23
lightbulbs on blue background
Opinion
From an agent-to-agent networking app to a digital assistant, these apps are must-haves for the busy agent looking to boost productivity and profits
by Victoria Kennedy Dec 23
These are Zillow's most searched places of 2021
New data from Zillow shows what the website purports to be the most popular places of the year
by Ben Verde Dec 22
laptop on desk
Opinion
Sifting through the never ending sea of real estate tech offerings can be exhausting, not to mention overwhelming. Consider this your go-to guide for cutting through the noise and choosing the platforms and tools that will serve you best in 2022 and beyond
by Bernice Ross Dec 22
How to move the ‘big rocks’ to next-level your business
Opinion
Eat that frog, the one thing, the 80-20 principle — many wise business people have written volumes on the subject of getting after it. Mega team leader Carl Medford gives his personal strategy on how to knock out the most impactful business activities first
by Carl Medford Dec 22
What's your greatest hope for 2022? Readers share
Last week, we asked readers about their greatest hopes for 2022, and here's what they had to say
by Inman Dec 22
Elderly, infirm and unemployed: How far should you go for listings?
In an inventory-deprived market, agents are often tempted to use aggressive tactics to score listings. One broker thinks such strategies should be avoided. But what do you think?
by Anthony Askowitz Dec 22
Every deal is a learning opportunity: Lesson Learned
As an agent who has sold more than $1 billion worth of real estate, Douglas Elliman’s Dina Goldentayer knows a thing or two about making it in the industry. Here, she shares why learning has no limits in real estate
by Christy Murdock Dec 21
How to diffuse the f-bomb (fairness) in real estate: Real (Estate) Talk
In this week's edition of Real (Estate) Talk, Brandon Voss, president of The Black Swan Group, talks about the concept of fairness and what makes it so important in conversations and negotiations — especially in real estate
by Lee Davenport Dec 21
Feeling stuck? 3 steps for breaking your limiting beliefs in 2022
As we enter 2022, ask yourself if your beliefs limit your ability to progress your career and reach your goals. If your answer is "yes," then here are a few things you can do to ensure you aren’t holding yourself back from your best year yet
by Santiago Arana Dec 21
What real estate agents should know about bedbugs 
Bedbugs have been around for a long time and will continue to be a menace to homeowners. A well-informed agent can address the pros and cons of different remediation techniques to help assure buyers and sellers that they can sleep soundly again at night
by Gerard Splendore Dec 21
Boston agent pleads guilty to false marketing scheme
Michael Flavin, 38, of Quincy, Massachusetts, pocketed nearly $2 million by marketing houses that were not actually for sale
by Ben Verde Dec 20
Better, brawls and Zillow’s misfire: Brad Inman says it’s just the start
Opinion
Anger is one reaction to shattered expectations, but you can't pick a fight with an unforgiving market. These days, everyone's fighting their own fears, Inman Publisher Brad Inman writes
by Brad Inman Dec 20
Opendoor vs. Zillow: Pricing is a 'competitive advantage for iBuyers'
Opinion
A comparison of Zillow Offers and Opendoor highlights the critical importance of pricing in iBuying. There's an understated elegance in the detail; it's not just buying low and selling high. But what makes for a successful pricing operation?
by Mike DelPrete Dec 20