A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates expertise, educates prospects and builds trust, Derek Carlson writes
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have
That viral tax hack might tank your business, CFP Amanda Neely writes. Learn to tell the difference between entertainment and financial guidance and why follower count won't save you
Chatbots have collapsed the learning curve and reshaped how agents compete
Opinion
Accountability and genuine transparency are still missing from NAR's communications, coach Darryl Davis writes, and Realtors deserve better
In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more
Ahead of Inman Connect New York, Hoby Hanna mused on the Compass-Anywhere merger, consolidation and why he's resolute in his fight against Clear Cooperation
Opinion
Diversity isn't a flaw in the American experiment, Darryl Davis writes. It's the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream
As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about
Quiet beginnings can produce loud destinies, Kuba Jewgieniew, founder and CEO of Realty ONE Group, writes in this story of his professional journey
A day after a prominent hedge fund investor launched a hostile takeover bid of CoStar’s board over concerns about the real estate portal, CoStar doubled down on its Homes.com strategy
In an exclusive interview with Inman, the CEO discussed Douglas Elliman's recent initiatives and criticized the Compass-Anywhere merger as bad for agents and the real estate industry
Tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the 3 stages of AI and shares how you can climb up that ladder starting today
The secret to scaling isn't more software. It’s a return to the physics of business
Opinion
Contributor and broker Holly Brink says that alternative MLSs and associations across the country are offering agents the long-overdue flexibility they need