Adam Hofer Hamptons real estate
Find out how this Hamptons agent balances a demanding business with real downtime and how that shapes his approach to his professional and personal lives
by Christy Murdock Dec 24
The $92M real estate lesson Jake Paul taught us from the boxing ring
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
by Josh Ries Dec 23
end of year closing
If you’re racing the calendar to get to the closing table before year-end, take a tip from these agents who are still working right up through New Year’s Eve
by Christy Murdock Dec 23
Meet Areia, real estate's 'synthetic human,' always-there agent avatar
An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy
by Craig C. Rowe Dec 23
social media account security for real estate agents
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation
by Jessi Healey Dec 23
real estate compliance
Opinion
On the eve of reflection, choice and accountability, compliance expert Summer Goralik shares a compliance carol with the real estate industry
by Summer Goralik Dec 23
real estate recruiting mistake
One-size-fits-all recruiting pitches are costing brokerages top talent, writes recruiting expert Brett Jennings. Here’s how an assessment-driven, customized approach changes everything
by Brett Jennings Dec 23
Retention systems that keep agents loyal (even when opportunity knocks)
Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave
by Verl Workman Dec 22
An angry man and a woman shouting through a megaphone to symbolize how selective outrage impacts lead generation in real estate.
Opinion
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
by Josh Ries Dec 22
Bonneau Ansley
By changing and setting new goals, building an excellent team and crafting new skillsets, Bonneau Ansley continues to grow his business consistently
by Lillian Dickerson Dec 22
More agents pondered an exit from real estate in 2025. Intel asks why.
The share of real estate agents in November who said they've considered leaving the industry was one-and-a-half times what surveys showed heading into 2025. Here's what's weighing on them
by Daniel Houston Dec 22
direct mail marketing campaign
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
by America Foy Dec 22
This team will do 500+ deals in 2025. Take a look at their playbook
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his 3 lead pillar system, how he increased sphere deals by 42% in one year and the tech stack running it all
Google for real estate
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
by Christy Murdock Dec 22
Why the joy deficit is reshaping real estate marketing
As stressed consumers tune out pressure, Instagram's shareable Stories update allows for an effective way for agents to stay visible
by Jessi Healey Dec 22
Prompts, portals and policy moves: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 19