For better lead conversion rates, stop chasing volume, and start delivering real relevance
In a weekend email to its members, Chicago’s MRED MLS warned that Zillow had been contacting subscribers to say there may be ‘disruptions’ starting in the new year
After several careers, Scott Poe has built a 50-agent brokerage, partnered with Zillow and Realtor.com, launched a mortgage company and architected a system designed to scale
Lucas Matheson of Coinbase Canada has been named president and Christy Schwartz, who had been interim CFO, has officially been given the title on a permanent basis
While most would stay, the share of real estate agents who say they would toss their Realtor membership if allowed is not small. Here's how some brokerages are planning to respond, and what arguments agents might find convincing
From agent commissions to a brokerage compensation dispute, find out how real estate pros are making bank and protecting their pay
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
Popular with 1st-time homebuyers, FHA loans have higher delinquency rates, and borrowers are more likely to end up underwater or in foreclosure when home prices fall
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
Finance expert Sofia Nadjibi offers insights to help agents successfully position their clients during the December and January market slowdown