'That other agent is cheaper': 3 comebacks for discount services
Opinion
You know your worth — make sure everyone else does too
by Stefani Shock Dec 11
The winter open house checklist every agent needs
Be sure to clear walkways and parking spots, think about comfort, and create a homey atmosphere for potential buyers
by Nicole Solari Dec 11
Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?
Opinion
People will always remember the care you provide
by Christy Murdock Dec 11
Millennials’ unconventional credit habits may change scoring models
This generation has similar income and asset levels as most homebuyers, but they think about carrying credit differently, according to VantageScore Solutions’ latest study
by Lew Sichelman Dec 11
Connect the Speakers: Courtney Poulos on the true cost of opening your own brokerage
"The key to having a long career in real estate is to be able to predict who it’s best for, target those people and sell"
by Inman Dec 10
Connect the Speakers: Peter Schravemade on 2019 trends to watch and opportunities to grab
What does picture-perfect real estate marketing look like, and how do we get there?
by Inman Dec 10
Connect the Speakers: Karin Carr on how to increase your book of business with YouTube
"I feel like going into the shifting market, agents need to be able to generate their own business ... you can’t be dependent on somebody else"
by Inman Dec 10
Connect the Speakers: Marki Lemons-Ryhal on why video is going vertical
Learn how to create a marketing calendar and business plan for your social media spend in the 2019 market
by Inman Dec 10
The essential guide to iBuyers
What you need to know about this fast-growing category of real estate tech, where it's available and how to use it to grow your own business
by Jim Dalrymple II Dec 10
5 signs your buyers will score big in a tight market
From offering free stuff to high days on market, here are the tell-tale signs that there's a great deal in your future
by Jesse Shafer AND Greg McHale Dec 10
The best content marketing ideas for your growing business
You should be creating posts, images and videos that trigger an emotional response and add value to people's lives
by Pauline Farris Dec 10
A man giving a presentation
If the sellers insist on interviewing other agents, have them put your competitors to the test — they won’t beat your response time, marketing plan and tech approach
by Bernice Ross Dec 10
Not another holiday card: 5 fun ways to market this season
Host an event, have a snow day or become an influencer to make your mark this winter
by Martin Orefice Dec 9
Want to be successful in a changing market? Master this skill
Opinion
Focus on one appointment a day, and you won’t just survive the shift, you and your business will thrive