![[Poll] Which brand is most important to consumers?](https://assets.inman.com/wp-content/uploads/2014/05/FranchiseLogos2-450x225.png)
Brand equity is a major force in real estate recruiting, but do consumers care?
Insights from Eddie Shapiro, CEO, Nestseekers Real Estate
How to generate the most qualified buyer and seller leads
Spend time doing what you're really good at and delegate out the rest
NAR survey finds 3 in 4 members advertising listings on third-party sites
References, revisions and insurance are key
Affiliated brokerages located in California, Arizona, Nevada, Colorado, Texas and Oregon
Company will hire agents before activating online listing search in new markets
Realtors have freedom, opportunity to express creativity, and no limit on how much they can make
Population and economic growth hasn't kept pace with rampant construction of McMansions
Survey finds floor time generates almost as many closed seller leads as websites
Property value estimates can be displayed on listing pages at no additional charge
Broker's new book, 'Falling for Money,' aims to help women rethink how they think about wealth
Contributions to Realtors Political Action Committee outpacing last year
For some, it's a chance to break out of a slump and start building a business