Video is often touted as an essential marketing tool for real estate agents. But while it may help put an agent's new media savvy on display, some are skeptical about the medium's ability to convert viewers into clients.
Launched in April of 2011, Viewbix aims to bolster video's ability to generate leads. The app is designed to reel in leads directly from a video player by providing subscribers with the ability to add a wide range of apps to a video that viewers may click to access additional content or contact an agent.
Real estate agents and brokers are missing out on a potentially lucrative business opportunity to serve consumers interested in rentals, according to study conducted by residential real estate consulting firm WAV Group Inc.
The study, conducted on behalf of the Houston Association of Realtors, surveyed 1,196 respondents online between Sept. 26, 2012 and Oct. 30, 2012. The vast majority of respondents, 82 percent, said they were currently renting or leasing, and the remainder said they were looking to rent or lease. All were located in the Houston metro area.
Realtor.com: Listings down 15.2 percent from a year ago in March