A week of whiplash on social proves that timing, tone and flexibility aren’t optional — they’re the difference between trust and a crisis
Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson's 8-step buyer plan
From cybersecurity attacks to face-to-face threats, here's a roundup of recent stories on agent and brokerage safety and security
Optimize your online footprint for how AI recognizes and recommends professionals
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO
Find out how Kerri Fowler and her team are continuing her great-grandfather's legacy by leaning into a culture that treats everyone like family
In the 1st step of her 8-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results
It's not enough to continually bring in new leads if you don't know how to close the ones you've got. Trainer Rachael Hite helps you practice and refine this critical skill
Amy Stockberger shares how the No. 1 team in South Dakota cut its $30K billboard spend to a 1-time outlay of $4K using this powerful and replicable system for creating lifetime loyalty
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
Learn how Lehigh Valley, Pennsylvania, agent Tim Tepes puts his investing acumen and daily discipline to work for real estate clients
Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks
If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you
Windermere agent Cassie Walker Johnson provides an 8-step plan that will streamline the way you work with hopeful homebuyers
Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons
