Local or national? Private or public? Real estate leaders rethink how consumers shop for homes
What matters most right now is providing information and clarity for clients
Indie brokers don't need deep pockets to develop agents. They need systems
Opinion
How does a recent open letter from HUD impact the way you market your listings?
Just because an agent is thinking of making a move doesn't mean they're looking for a new model
Are you willing to push back against industry consensus and the doubts of others?
Opinion
3 audiences. 3 battle plans. 1 thread that ties them together
The long-term plays matter more, even if they don't show immediate ROI
Women in real estate are overcharged and underserved by the conventional financial system
Opinion
The merger solves some problems, while introducing a new set that will be much harder to unwind
Opinion
Refuse to be out-marketed by platforms with billion-dollar budgets
Opinion
We fed Zillow until it became too powerful to ignore. Don't do the same thing with MRED
Opinion
What Rocket, Redfin, Real and REMAX are actually building
Strong agents don’t just react. They align expectations before stress hits
Opinion
This is the beginning of the end of the guardrails provided by local MLSs
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