Warm lead? Here's how to change up your listing consultation
When someone already knows, likes and trusts you, your listing appointment is different from what you'd do with a cold lead. Team leader Carl Medford shares strategies for closing the deal
by Carl Medford Jul 31
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
by Christy Murdock Jul 28
The 15 priciest home sales of 2025 so far are pretty huge
Properties on this year's list reaffirm that ultra-luxury buyers have little concern over owning homes in areas prone to natural disasters since they have the means to rebuild, if necessary
by Lillian Dickerson Jul 24
How an Oklahoma agent turned a $35 list price into marketing magic
The share of ultra-low listing prices is up 24% since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic
by Marian McPherson Jul 22
Stale listing? Here's how to reset, refresh, relaunch: The Download
It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers
by Christy Murdock Jul 19
Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes
Many agents have gathered in online forums to criticize the mailers as ‘unethical.’ But Homes.com’s parent company says most agents are fine with them
by Taylor Anderson Jul 16
Whether it’s a penthouse or a purse, visibility matters: Exclusive
Opinion
Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand
by Kamini Lane Jul 11
7 interior design hacks every agent should know
Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs
by Annette DeCicco Jul 11
Are sellers coming off the sidelines? 'It depends': Pulse
As national numbers suggest an end to the lock-in effect, we asked: How is it playing out in the neighborhoods you serve?
by Inman Jul 9
EXp CEO: You can’t champion consumers and gatekeep listings
Opinion
In an Inman Exclusive, Leo Pareja, CEO of eXp Realty, writes that exposure sells homes, while shielding listings hurts sellers, limits buyers and undermines trust
by Leo Pareja Jul 7
7 secrets that sell: Summer staging on a smart budget
Luxury expert Chris Pollinger talks to the leadership team at LA's Elite Home Staging about the features that get luxury homes sold in the summertime
by Chris Pollinger Jul 4
Here's how you think the private listings battle will play out: Pulse
Inman readers weigh in on private listings, portal wars and the way current controversies will play out for agents and the clients they serve
by Inman Jul 2
zillow private listing ban
The nation’s largest real estate portal began enforcing its ban on private listings on Monday, 10 weeks after announcing its new standards. Here’s what you need to know now
by Taylor Anderson Jun 30
Best listing on the street: Differentiate your service with home repair solutions
As the market shifts, it’s important that your listing stands out from the competition. Troy Palmquist helps you help your sellers get market-ready fast
by Troy Palmquist Jun 30
Facebook Marketplace: The effective tool most agents skip
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
by Holly Brink Jun 24
The price isn’t right? How to talk sellers through their concerns
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
by Darryl Davis Jun 20