Stop being a ghost online. Here's how to show up in AI search
LOC8 founder Bobby Kerr offers a masterclass on how to be more visible in Google and AI search
An image of a door open with open house balloons outside to represent Krys Benyamein's open house launch plan.
Replace your stale open house routine with this listing launch plan
The CMO view on what marketing actually drives revenue
Real talk on scaling impact, refreshing legacy brands and leading through change
by Inman Sep 18
Homes with coins and money stacked on top to represent that advertising your volume is a real estate agent marketing mistake that'll cost you profitability.
Spend less time on production stats and more time on the outcomes you've created for clients
by Bob Burns Sep 16
An image of a neon sign of hands shaking to represent an overlooked referral source.
Start building the relationships that will result in a robust referral network
by Jason Ostrowsky Sep 15
An image of homes in front of fall foliage to represent real estate fall marketing calendar.
Don't sit back and wait for the phone to ring
by Tiffany McQuaid Sep 15
Real estate agent discusses Zillow Preview RealScout listings with buyers on a laptop
RealScout's 100K-plus agents will gain early access to Zillow Preview listings for their buyers
by Jessi Healey Sep 15
YouTube lead generation
Simple, unlisted YouTube videos help buyers remember what they saw and share it with others
by Jeffrey Raskin Sep 15
meta ads algorithm
Meta ads can be a powerful database builder right now
by Josh Ries Sep 15
Many agents now see private home listings. Do they have an edge?
Many real estate agents now have access to private listings. An Inman survey explores whether the rest are at a disadvantage
by Daniel Houston Sep 14
Illustration representing AI tools used by agents
What Muse, Siri and a fake Eminem song mean for agents navigating AI tools, data risks, new tech
by Jessi Healey Sep 14
Average is invisible: The real estate lesson hiding in those 3 words
Become essential. The agents who survive won’t be the ones who blend in, Nick Schlekeway says
An image of a woman standing in front of an autumnal background to represent fall video content ideas.
You don't need a studio to go viral this fall
by Tiffany McQuaid Sep 10
AI search for real estate agents
Roomvu CEO: 'The front door to your business is changing'
by Nick Pipitone Sep 10
bidding war
Use pricing, timing, marketing and offer management to create competition
An image of Marci James in front of a matrix-type image to represent AI tools for real estate agents.
Agents in the know are using a small stack of AI tools, each with its own job
by Marci James Sep 9