Real Estate Career Tips, How-Tos, & Guides
Are you willing to 'peel the orange' for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers
Opinion
New Inman contributor Anita Legacy Blue, president of the 2024 LGBTQ+ Real Estate Alliance, writes that despite a move away from corporate DEI, real estate can't afford to move backward
A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley
Much of your income potential is totally controlled by the activities you choose to do every day, broker Joseph Santini writes, along with your willingness to adjust to the market
Last week, we asked: What marketing tools and strategies are on your list for 2024? Here are the must-haves according to our readers
While many hope to launch a career in real estate, only a few have what it takes to go the distance, mega-team leader Carl Medford writes. Here's how to find top-tier talent
SparkRental co-founder G. Brian Davis on why you need to balance your portfolio with a variety of investment styles and terms
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition
Real estate professionals would be wise to think like regulators and prioritize compliance when evaluating the potential use of AI in their business, compliance expert Summer Goralik writes
Coach Darryl Davis' advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding
With some areas seeing rising prices and low supply, Clever's Luke Babich writes, many would-be homeowners are looking into unconventional routes to homeownership, including short sales
Opinion
Multifamily investors can thrive even during periods of more moderate growth by understanding their renters, markets and properties, Michael Zaransky writes
Applying insights from the 'Harvard Business Review' and adapting them to the demands of real estate, Nikki Beauchamp writes, can elevate presentations from informative to influential
Your reputation precedes you in every meeting, showing and negotiation, writes coach Darryl Davis. Every interaction either enforces it or enhances it. Protect it fiercely, and nurture it carefully
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers