selling a house with ChatGPT
How to demonstrate that you're still needed in an increasingly AI-driven world
by Derek Carlson Mar 26
real estate brand audit
Use this quick audit to determine whether your messaging is clear, memorable and aligned
by Jennifer McAlpine Mar 25
The ‘secret profit’ trap agents don’t realize they’re walking into
How to disclose properly and avoid unforeseen consequences
How this agent closes $100M on basics while everyone chases AI
Danny Brown proves that the agents who win are focused on what they can control, not trends
best agent in your market
Develop true expertise and surround yourself with those who elevate your performance
by Faith Reid Mar 24
'Coming-soons' on portals: Will agents use them? Take the survey
Opinion
Each month, agents, brokers, executives and investors contribute to one of real estate's most ambitious efforts to document changes to the industry. Add your insights. Take the survey
by Daniel Houston Mar 24
Zillow changes listing standards
Opinion
How a home is introduced can be just as important as how widely it's seen
by Suzy Minken Mar 24
The 'World Wide Web' is bigger than one listing website
Opinion
The MLS has a simple choice: lead, follow or be bypassed
by Holly Mabery Mar 24
What today’s buyer really wants (and what that means for agents)
Consumer trends and data insights to boost your spring market strategy
by Ginger Wilcox Mar 24
problems real estate agents misdiagnose
More hustle won't fix fundamental problems in your business
by Josh Ries Mar 24
How to avoid being ambushed by a cash flow crunch
It's time to get a handle on your business and personal finances
by Bernice Ross Mar 23
Everyone deserves to own a home. That includes LGBTQ+ Americans
Opinion
Healthy housing markets require trust, stability and inclusion
by Mary Mancera Mar 23
real estate economist
Windermere’s Principal Economist Jeff Tucker looks at key numbers to know
by Jeff Tucker Mar 23
Zillow called it the ‘open market,’ then buried consumers and MLSs
Opinion
The tragedy isn't that the MLS got disrupted. It's what's replacing the MLS
by Amit Kulkarni Mar 23
Coming-soon listings just went mainstream: The Download
The latest views on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility
by Christy Murdock Mar 23
real estate agent plateau
You don't need a new strategy. You need a new perspective
by Jimmy Burgess Mar 22