Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
As ad slots hit record prices, brands from real estate to delivery are using the Big Game to prime digital algorithms, build sustained relevance and turn visibility into credibility for the long haul
With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA's Alex Vidal writes
Learn how Olympic athlete and luxury real estate advisor Jill Henneberg leverages preparation, adaptability and the ability to perform decisively under pressure
Opinion
Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it
Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything
Opinion
American attitudes around home affordability will determine whether Congress treats housing as a priority or as another talking point to be dropped between election cycles
Longevity isn’t accidental, Jen Cameron writes. It’s built through steady leadership, practiced values and a commitment to people over optics
Is AI coming for your job? On this episode of Real Estate Insiders Unfiltered, AI futurist Steve Brown explains the 4 waves of AI to map out where we really are and explore what’s coming next
Troy Palmquist and Lauren Henss break down how the best independent brokerages use speed, brand discipline, and agent-centric operating models to win recruiting and market share
Coach Annette DeCicco argues against relying on pure willpower, which is destined to fail. Her 8 over 8 success formula depends on powerful 'situations' instead
Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It's about whether your presence actually helps someone make real estate decisions
When you don't protect your calendar and your time, BHGRE President Ginger Wilcox writes, growth activities consistently give way to the day‑to‑day
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead