'Tis the season for selling! Here's why your reluctant clients should make the leap into the market before the holidays are over
Opinion
Despite Zillow's misstep, iBuyers offer the convenience and speed your clients are looking for. Find out you can make your mark and compete for a share of the action
Real estate agents spend a lot of their time traveling (and the holidays are upon us). How do wise agents make the most of their time? Here are a few podcasts that'll up your sales game. Listen next time you're stuck in transit
Opinion
This week, Bryon Lazine and Nicole White discuss a lawsuit that's fighting Oregon's ban on love letters, top changes from the NAR annual conference and Real Estate Creative's social media content
Opinion
While it may be tempting to throw money at everything, as a new agent you need to keep your eye on the bottom line. Here are some wasteful habits to avoid
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
Opinion
The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, agents need to adapt and add value to stay ahead of the competition
If you are looking for a source for free leads, don’t miss out on the opportunity that local Facebook Groups offer. Add value, be a valuable resource, and business will follow
Whether you're meeting with clients or just striking up a conversation with a new contact, first impressions matter. Here are the most valuable tips you'll need to tap into the best version of yourself — and build strong, lasting relationships
Last week, we asked you all to share your top client gift ideas. Here, readers share their top picks. If you haven't weighed in, please do
Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
Having the ability and the vocabulary to discuss different types of windows and knowing about their energy-efficient capabilities is beneficial for real estate agents who are selling both new construction and renovated properties. Here's what to know
Opinion
The best thing you can do is believe in your strengths as an indie broker and get rid of the perception that you cannot compete with franchise brokers
A veteran agent wants to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium in this situation?
This week, find out how NYC’s Richard Wheeler went from nightlife fixture to real estate strategist
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022