Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Opinion
The longer real estate professionals let Zillow define the rules, the harder it becomes to take our industry back, coach Darryl Davis writes
Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
The best administrative assistants don’t just keep things running — they elevate the entire team’s performance, coach Verl Workman writes
Opinion
Fair housing is not just about reacting to injustice anymore, LIBOR CEO Doreen Spagnuolo writes. It's about proactively building a better future
When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes
What if the fastest way to break through your biggest blocks was asking AI to call you out? Real's Drew Thompson explains how
Opinion
State regulators are scrutinizing Realtor practices and mandating consumer-friendly, fiduciary-level professional behavior, Summer Goralik writes
Shift your business out of survival mode when you adopt a CEO mindset, implement smart processes and procedures, and scale with the future in mind, broker Jessica Souza writes
Windermere Economist Jeff Tucker looks at how a combination of tariffs, economic uncertainty, and rebounding interest rates may cause both buyers and sellers to hunker down for now
Opinion
Stephen Brobeck, senior fellow at the Consumer Policy Center, examines competing interests and competing policies to determine which will benefit consumers
Focus on becoming the first person people think of when they think of your city
Chief Industry Development Officer Errol Samuelson took to LinkedIn to clarify how the portal's listing ban applies to Delayed Marketing Exempt Listings, bemoan the spread of 'misinformation'
There was no shortage of opinions following Zillow's (and later, Redfin's) ban on private listings marketed publicly
Opinion
Real estate brokers need flexible business options to meet people where they are and help them make the decisions that work for their unique circumstances, Cara Ameer writes