Lead Nurture

Fello centers itself around a series of lead-capture website add-ons that can be easily customized, turned on and off, and fed into any number of integrated CRM solutions used by the brokerage, team or agent

Admittedly, Fello is somewhat hard to summarize, but know above all else, it is agent-centric and technology-driven. No one is getting left out of the deal here, especially the consumer

Developed to turn leads into tours, Zuma also works in unison with many of the apartment industry's lead generation platforms, such as Apartment List, Zillow and Apartments.com

We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents should find a way to leverage technology to win online business

While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look

The relatively new concept uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture

Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building

A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture

After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it

Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business