Opinion
A former agent built this unique take on how to present listings to clients using Zillow, realtor.com and Matterport. It's part screen-share, part video tour
by Craig C. Rowe Oct 23
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
by Craig C. Rowe Oct 9
Opinion
The agent operating system combines a practical set of features and emphasizes loan-officer integration to keep agents on track of leads and listings
by Craig C. Rowe Oct 2
Opinion
With a whole new user experience and modernized landing pages, Real Estate Shows is a marketing add-on that can be a sleek, simple addition to any real estate marketing quiver
by Craig C. Rowe Sep 4
Opinion
A web app developed by a Des Moines agent gives those who aren't good at staging — or those who don't like having that conversation with their clients — a way to offer advice without coming across as pushy
by Craig C. Rowe Aug 21
Opinion
The Android and iOS app allows multiple parties to view, screenshot and make a list of what they want to see. This marks a major maturation of video tour proptech
by Craig C. Rowe Aug 7
Opinion
The product brings together a number of stand-alone proptech innovations owned by Constellation Real Estate Group to efficiently serve large brokerages and multiple listing services — but is it what they need?
by Craig C. Rowe Jul 17
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
by Craig C. Rowe Jun 26
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
by Craig C. Rowe Jun 5
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe May 29
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
by Craig C. Rowe Apr 24
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
by Craig C. Rowe Apr 17
The design software with millions of users is now offering its sharp, creative marketing-asset design tool to the real estate industry, and there's nothing not to like about it.
by Craig C. Rowe Mar 27
The altruistic and agent-minded networking site was designed to give agents a 'safe space' for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites, and digital business cards
by Craig C. Rowe Mar 6
Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments
by Marian McPherson Jan 28
A Seattle agent, tired of mainstream options, spent 2 years developing a software solution to help agents generate leads, manage contacts and market listings
by Craig C. Rowe Jan 24