CoStar to spend a billion dollars on marketing in fight for portal crown
CoStar plans to advertise during this Sunday's Super Bowl, running 4 commercials, and at major cultural events in what it describes as 'the biggest marketing campaign in real estate history'
by Jim Dalrymple II Feb 8
RealReports closes on seed round of $2M
RealReports entered the market as Blockchain Home Registry to provide a method for securing ownership of a home on the global digital ledger, and claiming an NFT
by Craig C. Rowe Feb 6
CoStar takes portal war to YouTube, promises new platform
In 3 star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a 'revolutionized' shopping experience ahead of Super Bowl Sunday
by Jim Dalrymple II Feb 6
Stars align for Fathom to outsource data services to Constellation1
The data partnership will spread across the NASDAQ-traded company’s operations, which includes services in mortgage, title, insurance and data aggregation, and transaction software
by Craig C. Rowe Feb 6
REX appeals latest court loss, aims to keep fighting Zillow
The company is appealing a recent ruling that rejected its request for a new trial. REX has been feuding with Zillow for years now
by Jim Dalrymple II Feb 5
36 real estate companies joined LeadingRE amid a whirlwind 2023
From Chisum Realty Group in New Mexico to Denovo Realty in Florida, the invitation-only business network added 14 US companies to its roster in addition to nearly 2 dozen from across the globe
by Craig C. Rowe Feb 5
How Jorge Guerra Jr. balances the art and science of real estate
In his latest Snapshot profile, Brandon Doyle talks to the Real Estate Sales Force CEO about how his background in medicine brings a unique analytical perspective to his business approach
by Brandon Doyle Feb 5
Homes.com earns top 100 finish on global SEO ranking list
German search engine optimization (SEO) platform SISTRIX ranked portal Homes.com No. 43 on a list of fastest-growing domains in the US
by Marian McPherson Feb 2
Zillow's Immerse app promises 'jaw dropping' 3D home tours
Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its 'super app'
by Craig C. Rowe Feb 2
AI-backed Roofer nails down $7.5M seed round
Roofer uses drones to scan a home’s roof, capture high resolution photos, which are processed by an algorithm to identify damage severity, overall condition and areas in need of repair
by Craig C. Rowe Feb 2
Reach max AI integration with Oppy's latest: Tech Review Update
The multifaceted AI solution builder is like a supermarket shelf of useful business advantages — pick, choose, deploy
by Craig C. Rowe Feb 2
How Nathan Brannen is creating an AI real estate revolution
In his latest Snapshot profile, Brandon Doyle looks at Nathan Brannen's impact on the real estate industry through AI and computer vision and how tech innovation can revolutionize industries
by Brandon Doyle Feb 2
Recapping this year's ICNY and the people vs. tech dilemma
Opinion
ICNY 2024 was a comprehensive and robust gathering of real estate professionals, Bobbie Wasserman writes. It echoed the resilience and adaptability of the industry in a challenging time
by Bobbie Wasserman Feb 1
Ylopo's Raiya uses emerging voice mimicry to warm up your leads
The AI-driven tool offers agents and teams a generative power dialer, leaning into the fast-growing subset of human voice mimicry. That means your competition may not always be human
by Craig C. Rowe Jan 30
ICE signs Raymond James Bank to use Encompass mortgage platform
In announcing the second Encompass deal this month, ICE cites investments in mortgage technology and data that automate and accelerate the lending process from start to finish
by Matt Carter Jan 30
How Zvi Band is adding humanity to real estate technology
In his latest Snapshot profile, Brandon Doyle talks to Zvi Band about his startup journey and his latest CRM, Relatable
by Brandon Doyle Jan 30