When the balance between agents and brokers is respected, businesses grow, reputations strengthen, careers stabilize and trust compounds, broker-owner Emily Askin writes
Choosing a brokerage isn’t about finding the one that promises the most, broker-owner Emily Askin writes. It’s about finding the one that performs when the stakes are highest
When agents love your leadership, believe in your support and see the impact in their businesses, they show up, not because they’re required to, but because they want to, Lori Muller writes
A brokerage isn’t a place. It's a system you join, broker-owner Emily Askin writes. It shapes your risk tolerance, your habits, your professionalism and your long-term sustainability
The playbooks that worked 3 years ago are dead. Nick Schlekeway breaks down what broker-owners face today and the assumptions they must abandon to survive
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
Opinion
Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business
Longevity isn’t accidental, Jen Cameron writes. It’s built through steady leadership, practiced values and a commitment to people over optics
Troy Palmquist and Lauren Henss break down how the best independent brokerages use speed, brand discipline, and agent-centric operating models to win recruiting and market share
Opinion
The industry needs hands-on boutique brokers more than ever before. Keith Robinson pays homage to their personal and professional value
Ahead of Inman Connect New York, EXp Chief Marketing Officer Wendy Forsythe dished on AI, building a strong company culture amid chaos and how to reset after a difficult year
We're looking at what’s changing behind the scenes as brokerages grow, recruiting and retaining talent in a market that refuses to play by old rules
Building a social media following is not the same as being a good advisor, and views don't always translate into effective representation, Jen Berbas writes
Super Bowl ads aren’t just competing with each other anymore, Jessi Healey writes. They reflect a broader shift across platforms, algorithms and media strategy, where visibility is earned
A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table
