360 tour provider Peek has big plans for the industry
Opinion
A NYC-based 360-degree tour provider adds a few sharp touches to make its offering stand above others on the market. With 4,700 tours in NYC, company plans call for expansion to Miami and LA
by Craig C. Rowe Feb 19
Here's a first look at Zillow 3D Home Tours' newest features
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
by Craig C. Rowe Feb 17
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
Matterport going public via SPAC merger
The spatial data and 3D tour company estimates the enterprise value of the combined companies will clock in at approximately $2.3B
by Patrick Kearns Feb 8
Virtual 3D marketplace All3D is here for real estate
Opinion
The 3D marketplace has grand plans for the real estate space, the first of which includes an experiential retail and photo-realistic virtual staging offering
by Craig C. Rowe Feb 5
Asteroom shoots to become Matterport for the mid-tier market
Asteroom has been rolling out a series of affordable updates to address growing demand for ways listing agents can compete for online market share
by Craig C. Rowe Jan 7
Take a 3D tour of Santa's house on Zillow
The online marketplace updated its listing for Santa's house — off market, of course — with a 3D tour for anyone itching for a glimpse of St. Nick's home when he's not busy on the job
by Lillian Dickerson Dec 21
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
Redfin listing goes viral thanks to wild, winding 3D walkthrough
A Redfin listing in Louisville captured the imaginations of Twitter users as they tried to navigate a 3D walkthrough filled with twists, turns and surprises
by Marian McPherson Oct 28
Inman Handbook on creating online home tours
Learn the tools, tech and tactics needed for marketing properties and showing them at a safe distance when needed
by Craig C. Rowe Oct 12
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
From mindset to marketing: How to reach and convert leads
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
Zillow Offers opens in first new market since COVID pause
The direct-to-consumer homebuying and selling platform is live in Jacksonville, Florida
by Patrick Kearns Sep 9
Insta360's ONE R camera line to power Matterport tours
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
by Craig C. Rowe Sep 9
Openhouse Live makes Matterport tours a group event
Opinion
The trend of multiple viewers partaking in virtual and 3D home tours and open houses continues with this U.K.-based Matterport embed
by Craig C. Rowe Aug 28