Despite digital acceleration, Zillow execs say consumers need agents more than ever
At Zillow's virtual Unlock event, two company executives emphasized the importance of their partners as they build digital tools
by Patrick Kearns Aug 26
Doing virtual tours? 10 things you should (and shouldn’t) do
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
by Andrew Fortune Aug 22
Zumper, Matterport to tag-team 3D apartment tours
The well-funded, fast-growing online apartment marketplace is now offering Matterport tours to its landlords, revealing in a survey that 72% of tenants would rent sight-unseen if a 3D tour was available
by Craig C. Rowe Aug 13
Planitar partners with Floorplanner and adds powerful multiparty home tours
The Canadian real estate software company's new partnership with Floorplanner and its fast, browser-based virtual showing feature adds significant horsepower to its proptech stable
by Craig C. Rowe Aug 10
Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
by Craig C. Rowe Jul 23
Remember all that fuss about VR? What happened there?
Once upon a time, virtual reality was touted as a potential game-changer for many industries. So, why didn't it take off as expected? And what potential does it still hold?
by Troy Palmquist Jul 16
Wondering how to crush 360 tours? Right this way
The popularity of 360 virtual tours has exploded this year, which is why agents need to know how they work and how to create them effectively. Here are a few tips from BoxBrownie's Peter Schravemade
by Brandon Doyle Jul 14
Say hello to BoxBrownie's 3D tours of virtual homes
The image marketing technology company from Down Under has combined interior rendering with the market's desire for 3D tours
by Craig C. Rowe Jul 13
EyeSpy360 reminds agents that immersive online tours are here to stay: Tech Review Update
With experience gained from providing tours outside the industry, EyeSpy360 remains one of the most sales-focused, feature-rich tour content creators in the space
by Craig C. Rowe Jul 10
Team leader Erin Krueger on pivoting during the pandemic
Krueger recently chatted with Inman about how her team has adapted over the course of the pandemic and how those strategic changes have them poised for future success
6 tips for increasing your listing's sales value today
The current situation has real estate agents scrambling for the best home improvements that can help increase the value of their properties. So, how can they do that? And how can they market properties in a post-COVID-19 world? Here are six tips
by Jona Jone Jul 6
Ricoh Tours launches new features, announces rebrand
Users can create 2D listing images with a new auto-crop feature and create teams so fellow brokers and agents can access video recordings
by Marian McPherson Jul 1
Matterport faces class action lawsuit over lead program
John Stemmelin says he invested tens of thousands of dollars trying to build a 3D scanning business, but Matterport's promised leads never materialized
by Jim Dalrymple II Jun 29
Real Vision is the real deal for one-stop listing marketing
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
by Craig C. Rowe Jun 5
3D tours are hard to navigate? Not in my experience
Opinion
In an interview with Zillow's Rich Barton, Brad Inman said he found 3D home tours difficult to navigate. I say they've never been easier, and they're only getting better
by Craig C. Rowe Jun 3