New video explores potential for AI bias in mortgage lending
Experts participating in filmmaker Alice Gu's BAD INPUT argue technology could expand access to credit, but also perpetuate discriminatory lending unless closely overseen
by Matt Carter May 2
Twitter's open source code is the final nail in the (marketing) coffin
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
by Jessi Healey Apr 7
FairPlay lands $4.5M seed round to help lenders combat racial bias
APIs are designed to help lenders discover bias in algorithms and take a second look at rejected applicants
by Matt Carter Nov 15
How YouTube's algorithm can make or break your real estate business
Some agents are making thousands on ad revenue from YouTube, and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform's technology
by Jim Dalrymple II Sep 21
Property management startup Home365 launches in Las Vegas
The company uses an algorithm to determine how much it will charge property owners
by Jim Dalrymple II Jun 18
Does property activity online boost your listing’s exposure?
Opinion
Why aren’t we looking closer at views, favorites and the metrics that make a listing stand out?
by Troy Palmquist Apr 11
4 ways to keep up with Facebook’s algorithm change
Focus on posting content that people can relate to or gain value from, and you'll stay relevant
by Randy Char Mar 27
Searching Google for answers
Congratulations! You've 'hacked' your business to death
Opinion
Trying to chase ever-changing algorithms -- or shortcuts -- will destroy your business
by Christina Ethridge Aug 17
The insider's guide to local SEO for real estate professionals
What you need to know about search engine optimization
by Seth Price Feb 3
How brokers will lose home-search advantage
AI-based search will woo homebuyers as they begin their home-finding quest
by Creed Smith Nov 9
The myth of the CRM
Opinion
Help clients remember you
by Subrao Shenoy Nov 5
How to use AVMs to your advantage
Are you sick of explaining to your clients why their online prices are inaccurate?
by Andrew Strauch Oct 29
20 ICSF takeaways worth revisiting today
Which of these takeaways will change your business?
by Bernice Ross Sep 28
17 ways to build a powerful online real estate marketing empire: Part 2
These tips will help you dominate your area of the Internet
by Ibemere Obinna Sep 18