Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026
If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
Berkeley passed a local law against rental algorithms last month. RealPage says the rule is unconstitutional and the result of 'an intentional campaign of misinformation'
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead
Experts participating in filmmaker Alice Gu's BAD INPUT argue technology could expand access to credit, but also perpetuate discriminatory lending unless closely overseen
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
APIs are designed to help lenders discover bias in algorithms and take a second look at rejected applicants
Some agents are making thousands on ad revenue from YouTube, and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform's technology
The company uses an algorithm to determine how much it will charge property owners
Opinion
Why aren’t we looking closer at views, favorites and the metrics that make a listing stand out?
Focus on posting content that people can relate to or gain value from, and you'll stay relevant
Avoid these ranking-killing errors
Opinion
Trying to chase ever-changing algorithms -- or shortcuts -- will destroy your business
What you need to know about search engine optimization