'Hiya, Barbie!': Iconic doll makes her real estate cameo
Barbie's total world domination extends to fashion runways, home design and real estate marketing initiatives
5 lessons we can learn from the Barbie marketing strategy
Win big and put Barbie's marketing magic to work for your business
by Rachael Hite Aug 18
How do you use green screen on Instagram?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you utilize green screen in Stories and Reels
by Sue Benson Jul 24
Barbie's Malibu DreamHouse would command $10M — if it was real
In anticipation of the July 21 premier of 'Barbie,' Airbnb has listed a real-life DreamHouse for 2 lucky guests. A Malibu broker estimated closing costs and a sales price for the fabled pink palace
by Marian McPherson Jul 5
Artist's psychedelic hula-hooping home lists in Colorado for $560K
A rainbow escape awaits the buyer of a psychedelic home in Colorado Springs where the house's interior is a colorful array of faux fur, murals, funky light fixtures, art installations and more
by Lillian Dickerson Feb 15
What is 'Barbiecore'? Design trend pretty in pink as 'Barbie' flick slays
The design trend of the moment includes — you guessed it — lots of pink, frills, vintage finds, florals, curvy furnishings and beds evocative of clouds. Barbie wouldn't have it any other way
by Lillian Dickerson Aug 26
Meet the first responder Mattel modeled a Barbie after
Dr. Audrey Sue Cruz is one of 6 health care workers Mattel reached out to during a time of global pandemic and intense discrimination against Asian Americans
by Dani Vanderboegh Oct 25
Real-life Barbie penthouse in Los Angeles lists for $10M
While the condo originally belonged to the Mattel founders, current owner and interior designer Nicole Sassaman was the one who made it look 'Barbie-like'
Barbie's Malibu Dreamhouse is now on Airbnb for $60 a night
In honor of the iconic doll's 60th anniversary, the company is giving 1 person and 3 guests a chance to stay in the real-life Dreamhouse