How to capitalize when the inventory shortage peaks
5 ways freed-up housing might impact your business
by Bernice Ross Jan 22
How women brokers are reinventing leadership in the 21st century
What we can learn from C.A.R.’s 2017 membership survey and 25 of California’s leading women brokers
by Bernice Ross Jan 15
Your real commission split may not be what you think it is
Avoid making any change until you have run the numbers and have a clear understanding of the costs
by Bernice Ross Jan 8
How real estate agents and brokers can capture more market share
Be six months ahead of the competition
by Bernice Ross Jan 2
8 ways to crush your real estate sales goals in 2018
Environment is stronger than will
by Bernice Ross Dec 26
Do you have what it takes to be a top performer in 2018?
It's all about controlling your lead generation and follow-up activities
by Bernice Ross Dec 18
Millennials, taxes, disasters: 10 predictions for 2018
Opinion
Bernice Ross's outlook for next year
by Bernice Ross Dec 11
What to do when digital advertising no longer works
Is the online marketing model on its deathbed?
by Bernice Ross Dec 4
How to reduce your internet clutter problems
Opinion
Say goodbye to unwanted pop-ups and slow internet speed
by Bernice Ross Nov 27
4 simple steps to happiness this Thanksgiving
Thanksgiving is a time for gratitude and happiness. If you want to experience more happiness in your life, here is a four-step model that'll help you count your blessings, shift your attitude away from the negatives and find joy in the little things
by Bernice Ross Nov 19
Is NAR giving the mortgage tax break too much attention?
Opinion
NAR should take steps to put considerable clout and resources behind initiatives that enable Americans to obtain homeownership
by Bernice Ross Nov 8
Two men standing on either side of a line on the ground
Opinion
The fallacies and problems of working with only one agent
by Bernice Ross Nov 6
Why writing off open houses is a big mistake
Maximum exposure to the marketplace equals maximum sales price
by Bernice Ross Oct 30
6 ways to find your footing in traumatic times
Opinion
Laughter and joy can return if you let them
by Bernice Ross Oct 23
Step into this century: 5 tips for marketing your open house digitally
Reach more buyers where they are -- on their smartphone
by Bernice Ross Oct 16